Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their campaign is displayed to a relevant audie

Banner ads are a popular form of online advertising that appear on internet sites. They come in a number of dimensions, from small, rectangular shapes to larger, eye-catching formats. Banner ads can be static, and they often showcase visuals along with messaging. Their primary objective is to attract user viewership and drive visitors to a specifi

Interstitial ads present themselves between content on a webpage, grabbing user attention. They offer a potent way to engage your target audience, driving traffic. By strategically implementing interstitial ads, you can effectively enhance your campaign's impact. Craft compelling ad creatives that resonate user curiosity. Target your specific aud

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who exploit systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in illum